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Tuesday, March 23
 

9:00am EDT

Innovation Keynote: Positive Impact and Customer Engagement during COVID-19
Speakers
avatar for Matthias Witt

Matthias Witt

VP Integrated Customer Experience, Bayer


Tuesday March 23, 2021 9:00am - 9:35am EDT

9:35am EDT

Case Study: The Evolution of a Digital Go-To-Market Strategy
  • Discuss the evolution of the blended model to improve customer engagement.  
  • Discover the transformation of the advanced analytic strategy using AI to support the sales rep  
  • MSD Crowcaring: the evolution of Crowfunding in healthcare

Speakers
avatar for Ilaria Catalano

Ilaria Catalano

Executive Director, Business Operations and Digital Strategy, MSD Italia
Ilaria Catalano is Executive Director Business Operations & Digital Strategy @MSD Italia, with deep experience in Digital Strategy, Brand & Customer Engagement, Multichannel Marketing and Business Consulting. She leads Innovation and Digital transformation in Italy to increase Customer... Read More →


Tuesday March 23, 2021 9:35am - 10:00am EDT

10:30am EDT

Panel: Sales Enablement a means of Optimizing HCP Engagement in a post-COVID-19 World
Speakers
avatar for Thomas Thestrup-Terp, MBA, M.Sc

Thomas Thestrup-Terp, MBA, M.Sc

Corporate Vice President, Commercial Operations, Novo Nordisk
Thomas is the Corporate Vice President for Commercial Excellence & Operations in Novo Nordisk global headquarters, based out of Copenhagen, Denmark. Thomas is a seasoned pharmaceutical leader and has held various leadership positions in Marketing, Sales and Commercial excellence and... Read More →
avatar for Migen Shehu

Migen Shehu

Global Head of Digital and Data Transformation, Galderma
Migen Shehu is currently the Global Head of Digital and Data Transformation at Galderma . She  spent 20 years at Pfizer, most recently as Global Head of Customer experience and Omni-channel Marketing .  A Fulbright scholar and former management consultant Migen has  20+ years of... Read More →
avatar for Henning Trill

Henning Trill

VP Innovation Strategy, Bayer


Tuesday March 23, 2021 10:30am - 11:20am EDT

10:50am EDT

Networking Break: Meet the Speakers
Missing out on the networking aspect of live events? Your question didn’t get answered during the Q&A portion of a session? Grab a snack and mingle with today’s speakers and attendees in our zoom breakout room

Tuesday March 23, 2021 10:50am - 11:50am EDT
 
Wednesday, March 24
 

9:00am EDT

Innovation Keynote: Empowering Patients in an Increasingly Connected World
  • Learn how Novartis is exploring the potential of chatbots and artificial intelligence when engaging with patients 
  • Utilize the insights to create levels of personalization and understand behavioral approaches 
  • Understand how to build touchpoints across channels and how to scale these connections


Speakers
avatar for Sander Ruitenberg

Sander Ruitenberg

Head Global Digital Health Solutions IHD, Novartis
Sander Ruitenberg is the Global Digital Health Solutions Head for Immunology, Hepatology & Dermatology at Novartis, responsible for creating digital solutions within connected health and customer engagement ecosystems, using new technologies to better address audience needs and preferences... Read More →


Wednesday March 24, 2021 9:00am - 9:30am EDT

9:35am EDT

Pharma’s Play in Telehealth: Improving Continuity of Care and Adherence
  • Understand the role that Pharma can play in telehealth to engage with patients and providers in today's virtual continuum of care. 
  • Learn about GSK’s innovative approach to telehealth 

Speakers
avatar for Eric King

Eric King

Vice President, Europe - Classic and Established Products Commercial Head, GSK
Eric has been with GSK for 10 years and has varied commercial experience across different roles and geographies. He is currently VP and Commercial Head of the Classic and Established Brands portfolio in Europe, focused on driving strategies on the mid to late lifecycle portfolio... Read More →


Wednesday March 24, 2021 9:35am - 10:00am EDT

10:30am EDT

Panel: Digital Transformation Strategy for a Better Patient Experience
  • Understand Pharma’s digital trends for improving patient experience and outcomes  
  • Invest in a patient-centric operating model as a key driver for digital transformation. 
  • Develop tools for monitoring and measuring success  

Speakers
CE

Chris Easton

Sr. Director, Global Commercial Lead - Personalized Health & Innovation, Rare Hematology, Takeda
avatar for Danilo Pagano

Danilo Pagano

Vice President Digital & Customer Engagement, Lundbeck
avatar for Dario Floris

Dario Floris

Country Business Unit Head – Director, Merck Group
 A career path in different industries and with increasing responsibilities, have allowed him to develop a people-oriented approach as a fundamental driver for obtaining results. New technologies and innovative attitudes allow for the achievement of ambitious targets. Dario Floris... Read More →


Wednesday March 24, 2021 10:30am - 11:15am EDT

10:50am EDT

Networking Break: Meet the Speakers
Missing out on the networking aspect of live events? Your question didn’t get answered during the Q&A portion of a session? Grab a snack and mingle with today’s speakers and attendees in our zoom breakout room

Wednesday March 24, 2021 10:50am - 11:50am EDT
 
Thursday, March 25
 

9:00am EDT

Innovation Keynote: Shaping Reality. Disrupting Healthcare. Making the Impossible Possible.
  • Lightspeed: Product development and approval within 12 months
  • From Zero to Hero: Global and Local ramp-up in three months
  • Commercial 4.0: New Way of Working and Digital DNA


Speakers
avatar for Michael Boehler, MD

Michael Boehler, MD

General Manager, Vice President Global Commercial, BioNTech


Thursday March 25, 2021 9:00am - 9:35am EDT

9:35am EDT

Presentation
More Information Coming Soon!

Thursday March 25, 2021 9:35am - 10:00am EDT

10:30am EDT

Panel: Lessons Learned from 2020: Launch Planning for a Post-Pandemic World
Speakers
avatar for Chris Benecchi

Chris Benecchi

Vice President, Global Head of Commercial Excellence, Alexion Pharmaceuticals
avatar for Stefano De Socio Lardani

Stefano De Socio Lardani

Global Portfolio Marketing Director, Genetic & Immunology, Global Product & Launch Strategy, Takeda
With over 12 years of experience in in biopharmaceutical and diagnostic industry, Stefano has held executive roles in commercial strategy, portfolio management and business development both at global, regional and local level. Stefano has worked with major companies listed... Read More →
avatar for David Ventura, Pharm D, MBA

David Ventura, Pharm D, MBA

Head of Marketing, Spain & Portugal, CSL Behring


Thursday March 25, 2021 10:30am - 11:15am EDT

10:50am EDT

Networking Break: Meet the Speakers
Missing out on the networking aspect of live events? Your question didn’t get answered during the Q&A portion of a session? Grab a snack and mingle with today’s speakers and attendees in our zoom breakout room

Thursday March 25, 2021 10:50am - 11:50am EDT