Digital Pharma Europe 2021

• Explore how shifts in customer interactions have altered the “rules of engagement.” 
• Develop flexible engagement models to deliver seamless experiences to customers. 
• Understand how to adapt this model to future circumstances to improve customer engagement for years to come. 

The pharma industry is on the cusp of digital innovation.  Success and progress will depend on only the best science, teamwork and an understanding that the biggest solution isn’t always the best.  PRA Health Sciences is a Healthcare Intelligence Organization, a think tank for healthcare research, and we’re at the center of this change.  This session will provide an overview of our unique digital innovations and technologies including how we’re reducing the burden of research on the patient— regardless of their race, gender, socioeconomic status, or ethnicity— through the use of mobile technology and connected devices.  
 
We possess the capabilities of a world-class CRO, the technology of a startup, and the insights of a global data organization making PRA Health Sciences a true healthcare intelligence organization that provides customers with end to end solutions from clinical phases through the stages of commercialization— all rolled into one.  We make strategic decisions using our global expertise and data, providing customized, individualized solutions based on our client’s needs.  In everything we do, we’re driven to help those who need us most— patients.

• Explore the evolution of sales capabilities and how marketing can supplement face-to-face interactions through digital initiatives
• Discuss innovative tactics to foster new connections with HCPs
• What does ROI mean for you and what factors should be considered when deciding where to invest to create successful transformational change?

Missing out on the networking aspect of live events? Your question didn’t get answered during the Q&A portion of a session? Grab a snack and mingle with today’s speakers and attendees in our zoom breakout room

• Learn how Novartis is exploring the potential of chatbots and artificial intelligence when engaging with patients 
• Utilize the insights to create levels of personalization and understand behavioral approaches 
• Understand how to build touchpoints across channels and how to scale these connections

• Understand the role that Pharma can play in telehealth to engage with patients and providers in today's virtual continuum of care. 
• Learn about GSK’s innovative approach to telehealth 

• Understand Pharma’s digital trends for improving patient experience and outcomes  
• Invest in a patient-centric operating model as a key driver for digital transformation. 
• Develop tools for monitoring and measuring success  

Missing out on the networking aspect of live events? Your question didn’t get answered during the Q&A portion of a session? Grab a snack and mingle with today’s speakers and attendees in our zoom breakout room

• Lightspeed: Product development and approval within 12 months
• From Zero to Hero: Global and Local ramp-up in three months
• Commercial 4.0: New Way of Working and Digital DNA

• Evaluate why the traditional launch model is losing effectiveness and how customers expectations and preferences of engagement and content have shifted
• Discuss how to rapidly and effectively personalize your messaging and approach across channels 
• Utilize analytics to evaluate new tools and techniques and gauge their impact before rolling them out more widely. 
  

 

Missing out on the networking aspect of live events? Your question didn’t get answered during the Q&A portion of a session? Grab a snack and mingle with today’s speakers and attendees in our zoom breakout room