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Tuesday, March 23
 

9:00am EDT

Innovation Keynote: Positive Impact and Customer Engagement during COVID-19
  • Explore how shifts in customer interactions have altered the “rules of engagement.” 
  • Develop flexible engagement models to deliver seamless experiences to customers. 
  • Understand how to adapt this model to future circumstances to improve customer engagement for years to come. 

Speakers
avatar for Matthias Witt

Matthias Witt

VP Integrated Customer Experience, Bayer
Matthias is Vice President Integrated Customer Experience at Bayer Pharmaceuticals in Berlin. Being an experienced leader in the pharmaceutical industry with a strong commercial, digital and transformation footprint, he held multiple leadership roles on both local and global level... Read More →


Tuesday March 23, 2021 9:00am - 9:35am EDT

9:35am EDT

Harnessing the Power of Digital Innovation & Healthcare Intelligence to Empower Patients
The pharma industry is on the cusp of digital innovation.  Success and progress will depend on only the best science, teamwork and an understanding that the biggest solution isn’t always the best.  PRA Health Sciences is a Healthcare Intelligence Organization, a think tank for healthcare research, and we’re at the center of this change.  This session will provide an overview of our unique digital innovations and technologies including how we’re reducing the burden of research on the patient— regardless of their race, gender, socioeconomic status, or ethnicity— through the use of mobile technology and connected devices.  
 
We possess the capabilities of a world-class CRO, the technology of a startup, and the insights of a global data organization making PRA Health Sciences a true healthcare intelligence organization that provides customers with end to end solutions from clinical phases through the stages of commercialization— all rolled into one.  We make strategic decisions using our global expertise and data, providing customized, individualized solutions based on our client’s needs.  In everything we do, we’re driven to help those who need us most— patients.


Speakers
avatar for Jane M Quigley, RN, BSN, OCN

Jane M Quigley, RN, BSN, OCN

Senior Vice President Digital Health, PRA Health Sciences
Jane has over 25 years of clinical hematology/oncology experience and advanced data modelling and advanced analytics experience.Jane leverages technology, applications real world data to aid in disease modelling, real world evidence, health outcomes research, therapeutic forecasting... Read More →
avatar for Kathleen Mandziuk

Kathleen Mandziuk

VP, Digital Health, PRA Health Sciences
· Nurse and Epidemiologist· 20+ yrs in clinical drug development - 14 yrs PRA· Data science, project management, study design and digital health· Engaged in patient advocacy· Focus on enhanced evidence generation through studies and products


Tuesday March 23, 2021 9:35am - 10:00am EDT

10:05am EDT

Panel: Sales Enablement a means of Optimizing HCP Engagement in a post-COVID-19 World
  • Explore the evolution of sales capabilities and how marketing can supplement face-to-face interactions through digital initiatives
  • Discuss innovative tactics to foster new connections with HCPs
  • What does ROI mean for you and what factors should be considered when deciding where to invest to create successful transformational change?

Speakers
avatar for Thomas Thestrup-Terp, MBA, M.Sc

Thomas Thestrup-Terp, MBA, M.Sc

Corporate Vice President, Commercial Operations, Novo Nordisk
Thomas is the Corporate Vice President for Commercial Excellence & Operations in Novo Nordisk global headquarters, based out of Copenhagen, Denmark. Thomas is a seasoned pharmaceutical leader and has held various leadership positions in Marketing, Sales and Commercial excellence and... Read More →
avatar for Migen Shehu

Migen Shehu

Global Head of Digital and Data Transformation, Galderma
Migen Shehu is currently the Global Head of Digital and Data Transformation at Galderma . She  spent 20 years at Pfizer, most recently as Global Head of Customer experience and Omni-channel Marketing .  A Fulbright scholar and former management consultant Migen has  20+ years of... Read More →
avatar for Henning Trill

Henning Trill

VP Innovation Strategy, Bayer
Dr. Henning Trill has a passion for new ways to make life better and focuses on ecosystems in nutrition and health as the VP Innovation Strategy. Since 2016 his team supported and enabled Bayer’s employees to innovate in that they do. To make this happen, they developed an internal... Read More →


Tuesday March 23, 2021 10:05am - 10:50am EDT

10:55am EDT

Networking Break: Meet the Speakers
Missing out on the networking aspect of live events? Your question didn’t get answered during the Q&A portion of a session? Grab a snack and mingle with today’s speakers and attendees in our zoom breakout room

Tuesday March 23, 2021 10:55am - 11:10am EDT
 
Wednesday, March 24
 

9:00am EDT

Innovation Keynote: Empowering Patients in an Increasingly Connected World
  • Learn how Novartis is exploring the potential of chatbots and artificial intelligence when engaging with patients 
  • Utilize the insights to create levels of personalization and understand behavioral approaches 
  • Understand how to build touchpoints across channels and how to scale these connections


Speakers
avatar for Sander Ruitenberg

Sander Ruitenberg

Head Global Digital Health Solutions IHD, Novartis
Sander Ruitenberg is the Global Digital Health Solutions Head for Immunology, Hepatology & Dermatology at Novartis, responsible for creating digital solutions within connected health and customer engagement ecosystems, using new technologies to better address audience needs and preferences... Read More →


Wednesday March 24, 2021 9:00am - 9:30am EDT

9:35am EDT

Pharma’s Play in Telehealth: Improving Continuity of Care and Adherence
  • Understand the role that Pharma can play in telehealth to engage with patients and providers in today's virtual continuum of care. 
  • Learn about GSK’s innovative approach to telehealth 

Speakers
avatar for Eric King

Eric King

Vice President, Europe - Classic and Established Products Commercial Head, GSK
Eric has been with GSK for 10 years and has varied commercial experience across different roles and geographies. He is currently VP and Commercial Head of the Classic and Established Brands portfolio in Europe, focused on driving strategies on the mid to late lifecycle portfolio... Read More →


Wednesday March 24, 2021 9:35am - 10:00am EDT

10:05am EDT

Fireside Chat: Digital Transformation Strategy for a Better Patient Experience
  • Understand Pharma’s digital trends for improving patient experience and outcomes  
  • Invest in a patient-centric operating model as a key driver for digital transformation. 
  • Develop tools for monitoring and measuring success  

Speakers
avatar for Chris Easton

Chris Easton

Sr. Director, Global Commercial Lead - Personalized Health & Innovation, Rare Hematology, Takeda
Chris Easton is a Senior Director & Global Commercial Lead for Takeda where he leads Personalized Health Strategy & Innovation via insight generation, creative ideation & drives end-to-end delivery of innovative platforms & partnerships.  With 20-years of experience he has held... Read More →
avatar for Dario Floris

Dario Floris

Country Business Unit Head – Director, Merck Group
 A career path in different industries and with increasing responsibilities, have allowed him to develop a people-oriented approach as a fundamental driver for obtaining results. New technologies and innovative attitudes allow for the achievement of ambitious targets. Dario Floris... Read More →


Wednesday March 24, 2021 10:05am - 10:50am EDT

10:50am EDT

Networking Break: Meet the Speakers
Missing out on the networking aspect of live events? Your question didn’t get answered during the Q&A portion of a session? Grab a snack and mingle with today’s speakers and attendees in our zoom breakout room

Wednesday March 24, 2021 10:50am - 11:50am EDT
 
Thursday, March 25
 

9:30am EDT

Innovation Keynote: Shaping Reality. Disrupting Healthcare. Making the Impossible Possible.
  • Lightspeed: Product development and approval within 12 months
  • From Zero to Hero: Global and Local ramp-up in three months
  • Commercial 4.0: New Way of Working and Digital DNA


Speakers
avatar for Michael Boehler, MD

Michael Boehler, MD

General Manager, Vice President Global Commercial, BioNTech
Michael joined the next-generation immunotherapy BioNTech in March 2019. As Vice President Global Commercial and General Manager of BioNTech Europe, he has contributed to drive and build commercial structures and operations to bring the first mRNA vaccine against COVID-19 COMIRNATY... Read More →


Thursday March 25, 2021 9:30am - 10:00am EDT

10:05am EDT

Panel: Lessons Learned from 2020: Launch Planning for a Post-Pandemic World
  • Evaluate why the traditional launch model is losing effectiveness and how customers expectations and preferences of engagement and content have shifted
  • Discuss how to rapidly and effectively personalize your messaging and approach across channels 
  • Utilize analytics to evaluate new tools and techniques and gauge their impact before rolling them out more widely. 
 

Speakers
avatar for Chris Benecchi

Chris Benecchi

Vice President, Global Head of Commercial Excellence, Alexion Pharmaceuticals
Chris has consistently delivered novel therapies to those suffering from serious conditions in both specialty care and rare disease. Through experience in US and Global commercial leadership roles at J&J, Takeda, Acorda, UCB, and now Alexion, Chris has a distinct perspective on critical... Read More →
avatar for Stefano De Socio Lardani

Stefano De Socio Lardani

Global Portfolio Marketing Director, Genetic & Immunology, Global Product & Launch Strategy, Takeda
With over 12 years of experience in in biopharmaceutical and diagnostic industry, Stefano has held executive roles in commercial strategy, portfolio management and business development both at global, regional and local level. Stefano has worked with major companies listed... Read More →
avatar for David Ventura, Pharm D, MBA

David Ventura, Pharm D, MBA

Head of Marketing, Spain & Portugal, CSL Behring


Thursday March 25, 2021 10:05am - 10:50am EDT

10:50am EDT

Networking Break: Meet the Speakers
Missing out on the networking aspect of live events? Your question didn’t get answered during the Q&A portion of a session? Grab a snack and mingle with today’s speakers and attendees in our zoom breakout room

Thursday March 25, 2021 10:50am - 11:50am EDT