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Thursday, March 25 • 10:05am - 10:50am
Panel: Lessons Learned from 2020: Launch Planning for a Post-Pandemic World

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  • Evaluate why the traditional launch model is losing effectiveness and how customers expectations and preferences of engagement and content have shifted
  • Discuss how to rapidly and effectively personalize your messaging and approach across channels 
  • Utilize analytics to evaluate new tools and techniques and gauge their impact before rolling them out more widely. 
 
Speakers
avatar for Chris Benecchi

Chris Benecchi

Vice President, Global Head of Commercial Excellence, Alexion Pharmaceuticals
Chris has consistently delivered novel therapies to those suffering from serious conditions in both specialty care and rare disease. Through experience in US and Global commercial leadership roles at J&J, Takeda, Acorda, UCB, and now Alexion, Chris has a distinct perspective on critical... Read More →
avatar for Stefano De Socio Lardani

Stefano De Socio Lardani

Global Portfolio Marketing Director, Genetic & Immunology, Global Product & Launch Strategy, Takeda
With over 12 years of experience in in biopharmaceutical and diagnostic industry, Stefano has held executive roles in commercial strategy, portfolio management and business development both at global, regional and local level. Stefano has worked with major companies listed... Read More →
avatar for David Ventura, Pharm D, MBA

David Ventura, Pharm D, MBA

Head of Marketing, Spain & Portugal, CSL Behring

Thursday March 25, 2021 10:05am - 10:50am EDT
  Omnichannel Marketing